Which strategy should an organization adopt to support channel partners effectively?

The most effective strategy for an organization to support channel partners is to leverage Partner Visit Management functionality. This approach enables companies to organize, prioritize, and manage visits to their partners efficiently. By using this functionality, an organization can ensure that partners receive the necessary attention and resources they need to thrive. It allows for systematic planning of interactions, ensuring that partners are supported through timely visits that address their needs directly.

Being able to manage partner visits optimally leads to stronger relationships and better alignment with business goals. This functionality provides organizations with insights into partner performance and helps in tracking the progress of partnership initiatives, ultimately leading to improved collaboration and mutual growth.

While other strategies like creating a partner portal for self-service or allowing partners to submit warranty claims may add value, they do not specifically focus on the face-to-face interaction and relationship-building aspect that comes with effective visit management. Building strong relationships through direct engagement is often crucial for long-term success in partnership channels.